It’s OK if they suck this can be a numbers game. I suggest coming up with at least 10-20 ideas to start. I created these by visualizing the feeling I want my customers to have when they see one of my mugs, then used a little creativity to capture that feeling in a few words. You want to make your customers smile at least once every day when they pull out their favorite mug.

Let’s say you want to be the leading retailer for coffee mugs, and your vision in 10 years is to sell 10 million coffee mugs. Brainstorm Multiple Slogan IdeasĪt this point, you know where you want to be, what you stand for, and how you want your customers to feel. My worksheet includes all 27 human emotions to help you decide what you want your customers to feel. Here’s Plutchik’s emotion wheel of the various types of emotions: But it can also be something more complex, such as “refreshed”, “confident”, or even “hungry”. It could be a simple emotion, like happiness or pride. The best marketing taps into people’s emotions your tagline is no different.Īsk yourself: What do you want people to feel when they think of your business? Figure Out What Emotions You Want to Evoke What do I want my business to stand for? Who do I want to help?įor help during this process, click the button below to get my business tagline worksheet where you can write in the answers to these questions as you read this guide! Where do I want my business to be in 5-10 years? But if you start treating it as if your dreams are already achieved from day one, you have a much better chance of getting there. You do this because your business today isn’t nearly as big or inspiring as you’d one day like it to be. The idea is to envision where you want yourself (and your business) to be in 5-10 years. This is excellent advice from Stephen Covey, author of The Seven Habits of Highly Successful People. And we’ve created an actionable step-by-step plan to get you in motion and help you create a business tagline as easily as possible! 1. That said, inspiration tends to strike those in motion. It really depends on your creativity and if inspiration happens to strike. If your slogan tells a story, like some of the examples I share at the end, it can become an integral part of your marketing and brand.ģ Actionable Steps To Create A Great Business TaglineĪctually creating a tagline can be a difficult process, or it can be incredibly easy. The stronger your story, the easier it is to make more sales. Storytelling is a huge part of marketing and business. It should tell your audience the main benefit of your brand or product without sharing “features.” For example, convenience is a benefit, whereas a removable part for easy cleaning is a feature. If you ask some friends what they think, and they ask questions back, you did it wrong.Ĭustomers care about benefits, not features - and that goes for your tagline as well. In addition to being simple, it should clearly state the mission or purpose of your company without any guesswork. There should be no guessing as to what your tagline means.

Otherwise, just skip creating one altogether. If you’re going to invest the mental energy and marketing budget to craft a catchphrase, it should truly bring meaning to your brand. Ideally, your tagline should be six words or fewer (with some exceptions that I’ll share in the examples section at the end).Ī tagline shouldn’t be made just because you saw some famous companies have one. Most successful slogans are only 3-6 words long and get the point across without much thought. The purpose of a tagline is to create a positive, memorable phrase that sticks in your customer's head and helps them identify your brand and your marketing message.īefore I walk you through a step-by-step process to create your tagline, here are a few quick tips to keep in mind: 1. When it comes to marketing, a tagline is your business' mantra it tells people who you are and what you stand for in a few succinct words. 5 5 Examples Of Taglines That Work Incredibly WellĪ tagline is defined as “a catchphrase or slogan, especially as used in advertising, or the punchline of a joke.”

For the ones who get it done slogan